Video marketing is a big trend. Video content is engaging users more than any other form of content. Video is also easier to create than in previous generations thanks to mobile devices and the faster Internet.
An explainer video is a great way to get started. It is designed to give users a quick overview of your products and services.
Video: The Practicality of Video
Why isn’t there more use of explainer videos and other forms of video marketing by businesses? One reason is the perceived impracticality and cost of video production. Businesses would prefer to use simpler, more affordable methods. Video production is becoming more affordable with the advancement of technology.
A video marketing agency can be contracted for a very affordable price. Eddie Nuvakhov is the CEO of LNC Productions. The company specializes in explaining videos. “Video technology has advanced to a point where it’s almost cost-effective for almost every business to use.” It’s almost impossible to resist using it.
Explainer videos are so effective
Hence, explainer videos are so effective.
They’re concise. First, explainer video production can be concise. Robert Weiss says that “business decision makers love online video because it provides them with the most information in the fastest time.” Explainer videos are usually only a few minutes long. This means that your customers won’t have any excuse to leave early. Although it can be challenging to write for such a short format, the final result will resonate with your audience.
They present a problem and a possible solution. Video moves linearly with the passage of time. This allows you to show a chain or causality that leads from one problem to another. It is extremely valuable to show how your products and services solve customer needs in order to increase conversions. Written content can achieve the same result, but not as effectively.
It’s possible to be creative. Creative experimentation is what makes explainer videos great. It’s possible to include jokes in your script, or create animation features. It is possible to include music in the background. This will allow you to make your video memorable. David Levy is Nuvakhov’s business partner. He is also the COO at LNC Productions. “A video that surprises or delights people will stay with them forever,” he said. If you have the right creative team, it’s an opportunity to see inside your customer’s head and make it stick.
These videos can be used wherever you are. You can use an explainer video in many different contexts once you have created it. It can be saved to YouTube or embedded into your website’s homepage. You can also use it as a feature on your landing page or in slideshow presentations. These are short enough that they can be easily transferred.
They are a very approachable medium. Although there is a learning curve, explainer video are a very approachable and easy medium for marketers. They don’t require you to spend thousands of dollars or to learn them for years. This is probably why 65 per cent of marketers plan to increase their video marketing budgets.
They are useful for both new and existing customers. Although the main purpose of explainer videos is to reach new customers, they can also be helpful for existing customers. This is especially true when there is a learning curve for your products or services. The explainer video can be used as a tutorial. Savannah Stewart says that many of us are more comfortable learning visually. Video can be a great way to communicate information about a product, company or service. It will help you keep your audience’s interest longer and make it easier for them to understand what you are saying.
They’re adaptable. They are short and easy to edit so you can easily change things. You can, for example, add a few seconds to the end of a video to promote a new feature or experiment with different music and a different story.
Your brand can be displayed in a way that is authentic. Your brand can shine through the video. You can use the tone and visual style of your script to reflect your brand, as well as include visual styles that reflect you.
The benefits can be demonstrated firsthand. You can demonstrate the benefits of your product or services firsthand thanks to the visual and running nature video. This will help people understand what they are buying and put many of their doubts at ease.
This is your chance to show the world that you are worth it. You have the opportunity to show your brand’s value with explainer videos.
You can find inspiration and direction for an explainer video about your brand by looking at the videos of competitors. These videos will help you get ideas and direction so that you can begin to write down your own.
Next, you will need to locate a way of producing video, whether it’s for an agency, or your own production.
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