The digital world has come to stay. It’s hard to think of a day without it. Internet in the course of our main activities. We do all kinds of tasks through it. We shop, work, study, study, and so much more. We are all connected by screens and the endless world of digital platforms available to us right now. This explains why translating your website and making its content available to new audiences could be such a beneficial strategy for internationalisation.
A Context First
Recently, Statista, an online stats site, published a report describing how the number of social network users has increased (and will continue to increase) worldwide between 2016 through 2023. The article states that in 2021, there will be about 3.210 billion monthly active users, mostly located in the Americas and Asian countries.
In this article, we’ll tell you the 5 benefits of doing it. What are we going to do?
Why use website translation?
1. The Website Translation Tool Increases the Chance of reaching a wider audience
If you are able to translate your website into different languages, you’ll have the ability to broaden your reach to the public. This happens because people prefer to visit sites which are in their native language. A study conducted by CSA Research revealed that “76 percent of shoppers online prefer to buy products in their native language”. At the same time it revealed that “60 percent of people rarely or never purchase from websites that are exclusively English-only.”
These numbers prove that having your website translated into different languages can aid in increasing the number of users who access it. In turn, you’ll improve your chances of obtaining an increase in sales.
2. The Website Translation Enhances User Experience
Nowadays, companies need to pay attention to the user experience when navigating their websites.
What’s this all about? It’s all about how the user feels while browsing your website, blog, or communication channels. Each person who visits your site does so in order in order to fulfill a requirement. Therefore, one of the greatest challenges in the creation of content is to pay attention to all the details. From the words you use to the time it takes for different pages to be loaded. This is due to being able to try to find solutions quickly and quickly.
Having said that think about a situation where a user who visits your site but is unable to read your site’s content due to it not in their language. Maybe they’re able to grasp a tiny portion of it. The person in question is probably a potential (but undiscovered) user, client, or reader.
We’ve seen before that users prefer to buy items from websites that are transliterated into their language. The study conducted by CSA Research also revealed that: “Seventy-five per cent of respondents claim that they are more likely to buy from the same company again If customer support is available in their language. This is particularly true of those with less competence in English. Even 60 percent of those most comfortable reading English favour having customer care in their own language.”
3. Website Translation allows you to Improve Communication with your Clients or readers
The most important thing to take into consideration when communicating something is who you want to communicate it to. Although these are phrases we hear and read every day, it sometimes happens that our priorities in the day or inability to focus and make us forget about the subject. Knowing who your audience is helps you understand how to communicate effectively with them. It also helps you discern which are the best products you can provide your clients and by which channels. This is an important point to remember It is not just about giving information. It’s also about being able to understand your audience and be able to connect with them.
The majority of websites are translated in a literal way. That is to say that it is not considered which words your target audience is using most often or which ones would be most appropriate. Therefore, if you want to connect with your customers or readers, you will be required to reach your audience in their own language. Apple for instance one of the leading tech companies, recognized that its audience was global. This is why its website is currently available in over 130 languages.
This doesn’t mean you will have to convert your web page into all these languages. However, it does mean that you must consider the region in which your customers reside and strategically select the languages you want to translate your website’s contents into.
4. Web Translation Enhances Your SEO Ranking
The process of improving your SEO rankings means doing “tweaks” for your site so that search engines can better comprehend it. As a result, your website will be ranked as one of the top websites when a user searches for information related to your website’s content or services. To make this happen it is essential to optimize the site by focusing on various aspects. They include: Creating meta descriptions, labelling each page in your website in different ways in a concise and clear manner as well as using titles that are relevant with your site, to give a few examples.
Keep this in mind! In the beginning the majority of users prefer sites that are in their native language. Secondly, that a good user experience is based on giving the audience what they want. In the end, it’s important to communicate in the same language that your visitors do. With this in mind the translation of your website is effective in optimizing your SEO and reach new audiences.
5. Website Translation Improves Your Brand Image
Websites that are translated into various languages are more trustworthy. People are more likely to consider companies with an international presence as more notable. This is because they can reach a broader audience or they have many customers.
At the same time, translating your website into various languages shows that you’re concerned about the people who visit your site. Since your website’s content is usable, it’ll be simple for people to read it by various countries.
Final Thoughts
The Internet is the perfect word for globalization. In the flash of an eye, visitors from all over globe can visit your website. So, if you’d like to get in front of a wider range of clients or users and increase your revenue, translating your website is essential. Remember! Making your website accessible to machine translation software won’t be enough.
For more information, please visit https://renaissance-translations.com/