The BBC will ensure their content will now be unbiased. (PA)
The UK’s top broadcasting service has released plans that will make sure that all content across the BBC is accurate, fair, and unbiased.
The announcement comes in response to the publication of Serota Review on Friday which suggested a number of improvements for the BBC editorial standards.
Led by the Arts Council England chair Sir Nicholas Serota, said that the company “needs to do more to embed editorial values into the fabric of the organisation”.
Adding that “a number of those we interviewed felt that individuals, including high profile and senior staff, have not always been held to account for breaching editorial standards”.
The BBC has published a 10-point plan focused on impartiality, editorial standards and whistleblowing, designed to help develop and safeguard staff and improve output across all BBC services.
— BBC Press Office (@bbcpress) October 29, 2021
What will the BBC change?
The Serota Review has made 10 recommendations for the broadcasting service including impartiality training.
The review also added that there is an opportunity for the BBC’s board to monitor impartiality through metrics such as editorial complaints.
The popular broadcasting service has said in a statement that it accepts the full list of recommendations, saying it will “represents the BBC’s biggest and most significant push to ensure its programs and content are fair, accurate, and unbiased and truly reflect the broad public which it serves”.
What do the BBC think of the changes?
The BBC director-general Tim Davie has also spoken about the new changes saying “The BBC’s editorial values of impartiality, accuracy and trust are the foundation of our relationship with audiences in the UK and around the world.”
Adding that the broadcasters “audiences deserve and expect programmes and content which earn their trust every day and we must meet the highest standards and hold ourselves accountable in everything we do”.